EdgeProp logo with a house outline and the words 'EdgeProp' next to it.

Advertising Solutions

Bridging the gap between real estate developers and homebuyers

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A real estate newsletter titled 'EdgeProp' featuring a large image of a high-rise residential building with headline text that reads 'Hong Leong-led consortium previews Lentor Central Residences at prices from $1,981 psf.'

Print Advertising

Print advertising provides lasting brand visibility, local reach, high credibility, and a memorable experience, effectively engaging targeted audiences through tangible media.

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A person is sitting at a desk using a laptop and smartphone to browse real estate websites. The laptop screen displays property listings and cityscapes, while the smartphone shows detailed property news and images of buildings.

Online Advertising

Online advertising through websites and mobile apps offers highly targeted reach, increased brand visibility, enhanced user engagement for better conversions and customer retention.

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Laptop displaying an email with an architectural model of a residential development and a headline about property previews, alongside a potted cactus on a black marble table.

Direct Marketing

EDMs and eNewsletters offer targeted, cost-effective marketing with measurable impact, boosting customer loyalty, website traffic, and multi-channel engagement.


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Print Advertising Solutions

Weekly

Woman browsing news website on laptop at desk with notebook and plant

  • Content submitted by, and attributed to external contributors.

    Hosting options: on print & online.

  • Assigned writing with the primary purpose of informing the audience in a way that subtly promotes the advertiser’s message without being overtly sales-oriented.

    Ethical guidelines apply.

    Writing fee applies.
    Hosting options: on print & online.

Diagram displaying different types of property brochure covers, including full jacket, half jacket, full page color, outside back cover, bottom panel, bottom panel ROP, and facing pillar ad, with dimensions for each.
A property listing brochure from EdgeProp with a blue property photo, a gray banner, and a measuring ruler.

Technical Specs

Calendar and clock icon indicating schedule or time management.

Submission Date

A black weekly planner page for Monday with four orange star markers on specific days.
A digital calendar for Monday with a star marked on the second week.

Publication date

Every Monday

Booking Deadline

> 2 weeks before publication date

7 clear working days before publication date

Copy/Material

Ad Cancellation

2 weeks before publication date

A digital calendar showing Monday with a star marked on the third square from the left.
A digital calendar showing Monday with several days marked in blue and one day with an orange star.

Specified Creative Buy

8 weeks before before publication date

*Display ads with loading and premium ads are non-cancellable.

Online Advertising Solutions

Weekly

A grid showcasing various website layout templates, including Super Leaderboard, Leaderboard, Back Splash, Quadrant, Featured Property News Carousel, Video Showcase, and All pages Exit Intent Pop Up, with placeholder image sizes and some labels like 'POPULAR'.
Diagram showing various ad placements on a webpage, including a super leaderboard, in-read banner, bottom sticky ad, medium rectangle, and half page, with specified dimensions for each ad type.

Bundle Rates

Diagram showing dimensions and layout for video takeovers on desktop and mobile screens, with designated safe areas and video placeholders.
A layout diagram displaying various digital ad formats, including mega poster, bottom sticky ad, featured virtual tour, dedicated project page, EC carousel, EC billboard, EC native, and their respective dimensions and placements.
A detailed architectural model of a high-rise building complex displayed inside a real estate showroom, with a cityscape mural in the background and a group of people outside the glass wall.
Diagram illustrating different webpage layouts, including super leaderboard, billboard, medium rectangle, half page, and listing formats, with placeholder images and dimensions.
Diagram showing the layout options for a webpage template. The left layout is for desktop only, with specified dimensions for header, sidebar, and main content area. The right layout shows a slideshow version, with options for including a video in the content area.

Mobile Advertising Solutions

Weekly

Diagram showing different digital ad formats: Video Takeover, Mega Poster, In-article Banner, and Agent App Splash. Each format includes dimensions and placements for mobile screens.

Direct Marketing

Weekly

A collage of four real estate advertisement layouts, including article ads, banners, a video showcase, and wide banners, featuring property images, sales information, and call-to-action buttons.

Chat with us

Pang Kai Xin

VP, Corporate

Shermie Tee

VP, Agency Sales

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Terms and Conditions

  • All rates quoted are subject to prevailing Goods and Services Tax (GST) in Singapore.

  • Rates and media specifications are accurate at the time of publication and may be revised without prior notice.

  • All bookings are subject to availability and approval by venue owners and relevant authorities.

  • The 15% agency commission is not applicable to production costs or other non-media-related expenses.