Night view of a cityscape with tall buildings framed by symmetrical bridge supports, illuminated with warm lighting.

EdgeProp Singapore

Your Edge in Property

EdgeProp is Singapore’s most comprehensive property portal, offering proprietary insights and curated content to help property seekers and real estate enthusiasts make data-driven decisions.

Advertising Solutions

EdgeProp is recognised as the trusted platform for serious homebuyers. Our advertising solutions provide developers with end-to-end coverage across print, digital, and video marketing, ensuring maximum impact in reaching qualified buyers and building project awareness.

A real estate newsletter titled 'EdgeProp' with a main story about Hong Leong-led consortium previewing Lentor Central Residences from prices starting at $1,981 psf, featuring an image of tall residential buildings and green landscaping.

Print Advertising

Print advertising provides lasting brand visibility, local reach, high credibility, and a memorable experience, effectively engaging targeted audiences through tangible media.

A person with glasses holds a smartphone displaying real estate news and property images, next to a laptop showing a real estate website with cityscape photos on the screen.

Online Advertising

Online advertising through websites and mobile apps offers highly targeted reach, increased brand visibility, enhanced user engagement for better conversions and customer retention.

Laptop displaying an email from EdgeProp Singapore about a property preview at Dairy Farm with a model of a building and a sky sculpture on the screen, placed on a marble surface near a potted cactus and a window.

Direct Marketing

EDMs and eNewsletters offer targeted, cost-effective marketing with measurable impact, boosting customer loyalty, website traffic, and multi-channel engagement.

Demographics

Print & e-copy

Pie chart showing gender distribution with percentages, where 82% are male in blue and 18% are female in yellow, labeled as 'Gender'
Bar chart titled 'Age'. The chart shows the percentage of individuals with a certain blood pressure. The '<35' age group has 8%, '35-44' has 31%, '45-55' has 31%, and '>55' has 30%.
Pie chart showing employment distribution: 14% Business Owner, 26% Senior Management, 51% Middle Management, 9% Junior Level.

Web Readers

A donut chart showing gender distribution with 55% male and 45% female, labeled accordingly with a legend.
Bar chart titled 'Age' showing percentage distribution across age groups. The age groups are 18-24, 25-34, 35-44, 45-55, 55-64, and over 65. The percentages shown are 4%, 13%, 17%, 22%, 24%, and 20%, respectively, with bars colored in yellow, pink, dark blue, darker blue, darker blue, and dark blue.
Bar graph titled 'Interests', showing percentages of people's interests in categories: 'Avid Investors' 20%, 'Business News' 17%, 'Travel Buffs' 16%, 'News Readers' 14%, 'Technophiles' 12%, 'Media & Entertainment' 11%, 'Food & Dining' 10%. The bars are color-coded with blue, pink, and yellow.

Our Readers

Two hands holding an open blue book

81% of our readers are over 35 years old

Illustration of a faceless man in a blue suit with a tie.

34% are C-suite personnels

Close-up of a person wearing a blue suit and a badge or ID card with an 'E' on it.

77% owned private properties

A blue location pin icon on a darker blue circular background.

22% resides in D09, D10, D11 and D15

A blue wallet with green bills inside

32% >17K monthly personal income

Stylized icon of a house with a triangular roof and a door, in blue shades.

$3.58m average home value

Content our readers value most

Investment & Stock Updates

Blue circular icon with a white upward-trending arrow over a bar graph, symbolizing growth or data analysis.

Corporate News

Icon of a news report, with a newspaper and the word 'NEWS' in white on a blue background.

Social & Economy

Icon of three human figures connected around a globe, representing global connectivity or networking.

Real Estate

Icon of three overlapping white houses on a blue circular background.

Automotive

Icon of a white car within a blue circle.

Travel and Dining

An icon of a map pin with a fork and knife inside it, representing dining or restaurant location.

Home & Decor

Icon of a couch and a floor lamp in a blue circle.

Timepiece & Luxury

Icon of a white diamond on a blue circular background

Source: Reader Survey 2025

Readership Snapshot

29m

Web + App Views

Annually

3.9m

Web + App Users

Annually

37,310

Weekly Circulation

Print and e-copy

80%

Readers aged >35

Looking to buy or upgrade

Close-up of a person's hand holding a smartphone displaying a real estate app in American English.

EdgeProp Singapore 2024 | Google Analytics

Follow our social channels

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Chat with us

Pang Kai Xin

VP, Corporate

Shermie Tee

VP, Agency Sales

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